Kiriaty Center
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Kiriaty Center in Tel Aviv is an 8000 sqm building within the heart of the city's cultural center. The center includes restaurants and an urban street gallery on the ground floor, five-story hotel, art galleries, theaters and a commercial center in a context of culture. It is located at the heart of Tel Aviv's cultural center, which is situated at the intersection of three main avenues – Rothschild Avenue, Chen Avenue and Ben-Zion Avenue - all ending at the national theater HaBima square. This center includes the buildings of Heichal HaTarbut, Helena Rubinstein Pavilion, and HaBima theater. Therefore Kiriaty Center will be a cultural center as well as a hotel.
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Planning team: Yoav Messer Architects in collaboration with Architect Sefi Kiriaty | Yoav Messer | Ayelet Safran| Iftah Hayner | Omer Gutholtz | Tali Djerassi | Florencia Michelli
View from HaBima square
Northern Facade
The digital revolution, with emphasis on social networking and cyberspace, has become the modern square. The urge for exposure is gaining momentum. Every person's daily routine is a source for sharing and externalization. The unique facade of Kiriaty Center empowers and emphasizes the drama of life and
potential of the individual. It gives a stage for the magic of human
interaction, extracts it from the virtual space, exposes it, and creates a
platform, a stage in front of the public square. For instance, a couple on the porch is a show, a morning
cigarette in front of the square is a scene, and a young artist who decides to
play opposite the square is a concert.
Kiriaty Center, Tel Aviv | 2013 | Planning | 8000 sqm